WITH WILDNESS IN MIND Conservation Beef ranchers create individual land stewardship plans that reflect their dedication to our landscape conservation goals and rigorous standards. Rangeland scientists then monitor the plans, documenting long-term trends and assessing ecological conditions. Your purchase of Conservation Beef is worth feeling good about. You're becoming a partner in helping us protect the Great American West. "THERE IS NOTHING LIKE A GOOD BURGER. I HAVE TRIED DOZENS OF DIFFERENT GROUND BEEF BRANDS, AND CONSERVATION BEEF® DELIVERS THE HIGHEST QUALITY AND THE MOST FLAVORFUL PRODUCT I HAVE SEEN, WITH AN ENJOYABLE TEXTURE. EVEN BETTER, THE WHOLE BACKGROUND OF THE COMPANY AND THE MEANING OF WHAT THEY STAND FOR TELLS THAT YOU THAT YOU ARE NOT ONLY EATING A GREAT PRODUCT, BUT ALSO A HEALTHY ONE." SCOTT GIAMBASTIANI, EXECUTIVE CHEF, RESTAURANT VIOGNIER SAN MATEO, CALIFORNIA