BEEF WITH A MISSION: TO SAVE THE BEST OF THE WEST FOR FUTURE GENERATIONS Flavorful, tender, delicious, healthful: Conservation Beef tastes like the free-range beef our grandparents grew up on. And for a very simple reason: Our cattle are raised in the traditional way, on rich, nutritious grasses, amidst some of the most gorgeous landscapes of the American West. Raising such exceptional beef requires equally exceptional rangeland. And that’s what Conservation Beef is all about. Conservation Beef is a working partnership of Artemis Wildlife Foundation and Western ranching families. We’ve joined together to care for some of the most beautiful and biologically diverse lands in this nation. We are committed to restoring and maintaining on these lands flourishing communities of humans, animals, and native plants. And we aim to preserve these lands, as open country, for future generations. Our mission extends to sharing with you the spirit of this pioneering adventure—and, of course, the best steaks and burgers to be found anywhere. Conservation Beef ranchers create individual land stewardship plans that reflect their dedication to our landscape conservation goals and rigorous standards. Rangeland scientists then monitor the plans, documenting long-term trends and assessing ecological conditions. Your purchase of Conservation Beef is worth feeling good about. You're becoming a partner in helping us protect the Great American West. Blake and Walker McKitrick, McAllister, MT "THERE IS NOTHING LIKE A GOOD BURGER. I HAVE TRIED DOZENS OF DIFFERENT GROUND BEEF BRANDS, AND CONSERVATION BEEF® DELIVERS THE HIGHEST QUALITY AND THE MOST FLAVORFUL PRODUCT I HAVE SEEN, WITH AN ENJOYABLE TEXTURE. EVEN BETTER, THE WHOLE BACKGROUND OF THE COMPANY AND THE MEANING OF WHAT THEY STAND FOR TELLS THAT YOU THAT YOU ARE NOT ONLY EATING A GREAT PRODUCT, BUT ALSO A HEALTHY ONE." SCOTT GIAMBASTIANI, EXECUTIVE CHEF, RESTAURANT VIOGNIER SAN MATEO, CALIFORNIA