March 26, 2003 - For Immediate Release

Contact Mike Volesky - 406.495.8653
Mark Novak - 303-908-7923

Premium Dry Aged Roast Beef

Now Available

Helena, MT - Conservation Beef® announces the availability of grass fed, free range, dry aged Roast Beef. Selected cuts are dry aged a minimum of 21 days, then slowly roasted, retaining a maximum of full, beefy flavor and tenderness. This product sets a new quality standard for premium natural Roast Beef for deli and retail sales.

Conservation Beef® cattle spend their entire lives grazing the most pristine landscapes of the West. They are raised without antibiotics or added hormones. This traditional approach to finishing cattle takes a little longer, but the extra time is worth the wait in flavor and nutrition. Grass fed cattle produce beef higher in essential fatty acids and other nutrients.

Grass fed, free range, dry aged Roast Beef is the most recent addition to the list of items available from Conservation Beef®. Portioned, dry aged steaks are sold direct to consumers via its web site and catalog merchants. Subprimals and ground beef are sold to food service and retail outlets directly from the company or through distributors in selected markets.

Conservation Beef® is on a mission to save the best of the West for future generations. A partnership of Artemis Wildlife Foundation and Western Family Ranchers, it promotes economically sustainable and ecologically sound cattle ranching. This is accomplished by creating a niche market for outstanding quality beef that will return a premium price to ranchers who commit to long-term land conservation strategies maintaining healthy open spaces for generations to come.

Grass fed, free range, dry aged, Roast Beef will be available to retailers and distributors through the company. Additional information on the product, including pricing, terms and minimums is available by contacting Mike Volesky at 406.495.8653 or mike@conservationbeef.org.

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A PDF version of this document is available here: http://www.conservationbeef.org/RoastBeef.pdf